Why Community is the New Marketing | CMX Summit
Marketing and community strategy have been separate in the past, but the landscape is shifting. So much that traditional marketing isn't working and marketers are looking to community professionals to help define their new strategy. Now is the time for community professionals to step up and take the lead. Learn why I believe community is the new marketing and how community managers should approach it with their marketing counterparts. Thank you CMX for letting me share these ideas on stage!