Technology Marketing | San Francisco

Posts in Tech and Startup Life
2016 Challenges and Predictions for Community Management with Vanilla Forums

I was asked to share my prediction for the community industry in 2016 for a special piece by Vanilla Forums alongside other kick ass community professionals. I really believe now is the time for the community management field to step up and own the direction of our industry and where overall business is shifting. I share my prediction below and encourage you to check out the full report here.

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My Guest Post on Thorn: The Fight Against Child Exploitation, Powered by a Text Message

When a victim of human trafficking tries to reach out for help, a phone call can be dangerous – even life threatening. That’s where a text message can make a difference. Our mission with is to provide social good organizations with the communications tools that help them make a greater impact. Since launching last year, we’ve seen organizations innovate on the Twilio platform to aid in the fight against child sexual exploitation. The main point of communication? A text message.Read more on the Thorn blog.

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Why Numbers Are Your Most Powerful Tool as a Community Manager

Gut instinct is important. If a community manager can't go with his or her gut, they just might be in the wrong business. In many companies the community manager jumps into the front line with the objective to go, raise awareness, engage and grow the community. Many times responsibilities do not include providing detailed analytics for activities - and in many cases I agree that there is a time period where it's trial and error, back-to-back events, and an intense period of awareness. But what happens next?

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